Steering kids towards healthy eating is challenging in the best case scenario. A study from Yale recently identified one reason for this uphill battle. Cereal companies advertise their most unhealthy products to children ages 2 and up. Kid cereals have more sugar, more sodium, and less fiber than cereals marketed to adults. Please see the below articles that lay out the details of the study. Also included is an article that outlines what tactics companies use to target kids and concrete tips on how parents can combat advertising within their own home.
Cereal Companies Market Least Healthy Products to Children and Teens:
http://www.cbc.ca/consumer/story/2009/10/27/consumer-unhealthy-kids-cereals-yale.html
http://kidshealth.org/research/kids_marketing.html
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